Collaborate – Developing Placards

Following the development of our oxymoron outcome, we moved onto developing placards for the final stage of our protest. One of these placards must be within the style of Stanley Green, a notable protestor within the latter half of the 20th century in London.

Green’s placard involves a notable lack of imagery and is incredibly type-heavy, contrasting a bold majuscule typeface against a black background. This format would make the foundation for our own placard in Green’s style.

Before we began our work on placards, we decided our campaign needed to be a little more expanded on, and we decided to create a name for the organisation and develop a logo that would represent us across all of our outcomes. We played around with a few ideas, including “Minor Abuse, Major Impact”, but ultimately went with “Intercept Neglect” (later changed to “Intercept The Neglect”) as our organisation’s name.

After talking to some peers, we felt that the strongest option for our logo was to stick with the teddy bear, as it was consistently used across our outcomes and acts as a strong visual image to create a lasting impression. I experimented a little with colour on the bear, but we ultimately decided that it was still very effective and worked without colour.

With a name and logo for the organisation decided upon, we then started creating a placard in the style of Stanley Green. We used a black painted background with bold white typography that dominated the space available to stay true to Green’s style, creating a striking impact in a simple manner.

We also decided to make several placards of our own featuring a mix of imagery and typography. I experimented with the silhouette of a child, as well as the logo we created earlier, to create four placards that incorporates the strengths we identified in earlier outcomes to make a strong lasting impression.