To kick off Who’s The Designer, we were given a six-week project that encourages the exploration of branding in a broad manner through the exhibition experience. In short, this brief has tasked us with creating a brand identity based on a chosen theme and exploring and exhibiting it through multiple deliverables across multiple formats.
We were presented with a list of themes, shown below, which I briefly looked at and broke down:
I decided to choose Glitch as my theme for this project, as its potential stood out to me more than others did. A glitch is a sudden, usually temporary, malfunction or a fault that is often used within the context of the digital world. This deformation of normality, the idea of exploring when and how things go wrong, is a strong point of inspiration for an exhibition space.
The deliverables required for this project include:
Printed exhibition ephemera:
- An 8-page booklet
- Two different posters
Four A3 printed portfolio pages:
- The visual identity/logo/marque
- Two examples of digital presence (app, website, digital advertisement)
- Signage and wayfinding systems
- Promotional installation (billboard, poster)
Digital submission:
- Research and Development PDF (research, ideation, conceptual and design development, final outcomes)
- Animated moving identity
BA (Hons) Graphic Communication - Journal 