100 Marques – One Week Project

Alongside the On Display project briefing, we received a brief for a one-week project named ‘100 Marques’. This brief focused on the process of ideation, tasking us to rapidly create one hundred different logos/marquees that represented our design practices and ethos. The brief recognised that all too often a junior designer may settle on one idea too quickly for a variety of reasons and invited us to instead focus on creating a bank of potential ideas.

After some time away from graphic communication over summer, returning to my practices felt a little rusty and I struggled on a few occasions to create logos that properly represented my ethos and worked visually. That being said, I’m content with several of the designs that emerged from this task (notably marques 10, 39, 52, 57, 70, 71, 83 and 98) and I feel a lot more comfortable and experienced in ideation which will be crucial for my On Display designs and beyond.