In our Persuasion module, we were tasked with designing for a live client to create an outcome that would be used to persuade other people in some way. The brief I received was focused on Hospital Based Recycling, for the Cwm Taf Morgannwg University Health Board (CTMUHB.)
The brief, in short, is as follows:
Background/Overview
- CTMUHB is responsible for providing reliable healthcare services for over 450,000 people living in Bridgend, Merthyr Tydfil and Rhondda Cynon Taf.
- It employs approximately 13,000 staff.
Communication Challenge
- There is a current significant interest in the impact of waste and how plastic material is used/recycled, and the Healthboard have started to consider this more and more.
- The Cwm Taf University Healthboard hospital produces around 2,000 tonnes of waste annually in clinical, non-clinical and recyclable forms.
- The different types of waste need to be managed and processed in a certain way to adhere to legal standards and optimise waste output.
- Operating Theatres are a significant producer of waste due to the volume of consumables used per patient.
- There is a general confusion and uncertainty from staff around what can and can’t be recycled, and how/where they can find the appropriate information.
Target Audience
- Primary Healthboard Staff
- Patients and carers
- Members of public visiting the hospitals
What’s the challenge?
- How can we better engage with staff to increase recycling rates?
- What innovative materials or approaches can be used to help engage or educate staff?
In response to this brief, we put together a creative brief that directly addresses our client’s needs and outlines our objectives over the next few weeks.
BA (Hons) Graphic Communication - Journal 